Costco Fail

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The latest Costco fail.  I got an offer today to upgrade my account to “Executive” status.  Costco knows very well that my current account has two members.  See how long it takes you to spot the issue in this letter.

Costco Letter

Costco Letter

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About Tony Lima

Retired after teaching economics at California State Univ., East Bay (Hayward, CA). Ph.D., economics, Stanford. Also taught MBA finance at the California University of Management and Technology. Occasionally take on a consulting project if it's interesting. Other interests include wine and technology.