Alien Abduction Insurance

Today I was browsing the Wall Street Journal (September 23, 2025, p.A9, print edition) when something on this page caught my eye. See if you can guess what it was.

Fig01 Original page Alien Abduction Insurance

Fig01 Original page

Since I’m almost sure you got it immediately, the next screen cap should just be confirmation.

Fig02 Emphasis added Alien Abduction Insurance

Fig02 Emphasis added

Needless to say I called the number as my lovely wife looked on bemusedly. The message was hilarious. I rate this as one of the most effective pieces of advertising in all of history.

I urge everyone to call this number. At the minimum I guarantee a chuckle.

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About Tony Lima

Retired after teaching economics at California State Univ., East Bay (Hayward, CA). Ph.D., economics, Stanford. Also taught MBA finance at the California University of Management and Technology. Occasionally take on a consulting project if it's interesting. Other interests include wine and technology.